Continental Breakfast

Opening & Introductions

Looking Back, Moving Forward: 20 Years of Industry Insights

Kevin Mason

Join Kevin Mason, a longtime presenter at the IPW conference, as he takes us on a journey through the past 20 years of the industry. Celebrating the conference's 20th anniversary, Kevin will highlight key themes from previous years, reflect on the present, and offer insights into the trends shaping the future. This session is a unique opportunity to learn from the evolution of the industry and gain inspiration for what's to come.

Economic Uncertainty: A Macro View on Tariffs and Global Markets

Joaquin Kritz Lara

Join Joaquin, Chief Economist and Head of Macro at Numera Analytics, for an insightful look at the global economic outlook amid the current turbulence created by widespread US tariffs and the escalating trade war between the US and China. A well-anticipated session, Joaquin will offer expert analysis on how these developments are reshaping global markets and what industries can expect moving forward. His session will provide valuable insights that will help businesses navigate through the complexities of these challenging times.

Metsä Fibre’s enhanced position in Softwood Pulp

Mikko Antsalo

Mikko Antsalo will present global pulp markets from the perspective of the leading supplier of market softwood pulp, Metsä Fibre. Only company that has recently added significant new softwood capacity through investments in most modern pulp production technology and high environmental performance.

The Global Hardwood Market

Leonardo Grimaldi

Coffee Break

How Carbon Capture and Removal is Unlocking a $100 Billion New Market Opportunity for the Global Pulp and Paper Industry

Jonathan Rhone

Capturing and sequestering biogenic CO2 from boiler stack emissions is a $100 billion per year new market opportunity for the global pulp and paper industry to double mill EBITDA, diversify revenue and decarbonize operations. Jon Rhone, co-founder and CEO of CO280, will describe the market for permanent carbon dioxide removal, why companies like Microsoft, Google, and JPMorgan are buying CDR to achieve net zero goals, and how the pulp and paper industry is ideally suited to supply this new carbon market. He will also describe how new partnerships, business models, capture technologies, and financing structures are unlocking billions of new investments in carbon removal projects at pulp mills beginning in the US Gulf Coast and Alberta, Canada.

Navigating EUDR Compliance with Automation and Digital Tools

Thomas Carr

With the December 31, 2025 deadline fast approaching, EUDR compliance is crucial for North American exporters. Osapiens will highlight key updates from the latest EUDR FAQ (version 4) for pulp producers, showcasing how automation and digital tools can streamline compliance and reduce risks. Proactive companies are leveraging this moment to build smarter, more transparent supply chains that offer a competitive edge. Osapiens will also discuss why timely action is essential.

Closing Comments

Networking Lunch

Continental Breakfast

Opening & Introductions

Managing Geopolitical Uncertainty and Its Challenges

Robert McKellar

Mr. McKellar’s keynote will present an innovative, scenario-based approach to managing geopolitical uncertainty, using a hypothetical pulp industry company to explore how it identifies relevant global issues and develops strategies for forward planning. The case focuses on US tariffs, and adds a real-time twist: after completing the assessment on April 8, a tariff pause is announced on April 9, challenging the company (and the presenter) to quickly adapt and adjust strategies in real time. This session offers practical insights into navigating fast-evolving geopolitical landscapes.

Navigating Change: China’s Impact on Global Pulp and Supply Chains

Presented by: Xiamen C&D, Shanghai Futures Exchange (SHFE) and Shanghai International Port Group SIPG. With China accounting for one-third of global market pulp demand and serving as a critical hub in global supply chains, understanding shifts in China's market has never been more important. In this session, three leading Chinese organizations, Xiamen C&D, SHFE, and SIPG, will share valuable insights into changing demand trends, evolving trade dynamics, and infrastructure challenges. Their perspectives will help attendees better navigate today’s complex global market landscape with a deeper understanding of China's evolving role.

Coffee Break

Global Trends in Bleaching and Pulping Chemicals

Craig Murphy

Craig Murphy, Director and Global Service Lead for Bleaching Chemicals at Chemical Market Analytics, will provide a concise overview of sodium chlorate, hydrogen peroxide, and sodium hydroxide. He’ll discuss key applications, global market trends, and a brief pricing outlook highlighting factors influencing near-term cost trajectories and potential volatility.

Global Pulp Market: Demand Drivers and Outlook

Emanuele Bona

Emanuele Bona, PPPC’s Vice President, will use the latest data and market trends to examine evolving demand of market pulp and outline what’s ahead for the near-term market outlook.

Current Trends in End-Use Markets

Mathieu Wener

Drawing on recent developments in major end-use markets such as tissue and printing and writing papers, Mathieu Wener will share insights into the near-term outlook for these key pulp markets. His analysis will connect past trends with future expectations.

Closing Comments

Harbour Tour of Vancouver

As part of our 20th Anniversary celebrations for International Pulp Week, we are pleased to invite you on an exclusive Harbour Tour of Vancouver aboard the Magic Charm! This unique excursion, guided by a representative of the Port of Vancouver, offers a behind-the-scenes look at North America’s most diverse and Canada’s largest port. Beyond the industry insights, you’ll enjoy stunning views of the Vancouver skyline and North Shore mountains, with a chance to spot harbour seals, sea lions, bald eagles, and even the occasional whale. This special experience is made possible by the Port of Vancouver and SSA Marine.