Stay tuned for details of the 21st edition of International Pulp Week, to be held May 10-12 2026.
Event Details
Join your peers and industry professionals at this can't-miss networking event. Meet with fellow IPW delegates from over 40 countries and celebrate the start of International Pulp Week.
Kevin Mason
Managing Director
ERA Forest Products Research
Kevin Mason is the Managing Director of ERA Forest Products Research. ERA is a BC-based independent firm which provides economic and investment research on the forest-product industry to clients in North America, South America, Europe and Asia. The firm’s clients include leading forest-products companies and governments, as well as a wide variety of institutional investors managing both equity and debt.
Starting his career in finance, Mr. Mason progressed through various banking positions. In 1997, he joined ERA and proceeded to attain the Chartered Financial Analyst designation. His focus at ERA Forest Products Research has been to enhance and expand the company’s analysis of global industry dynamics and to provide investment coverage on various companies and forest-product commodities for the firm’s diverse client base.
Kevin holds a Bachelor of Commerce degree from the University of British Columbia, has been a CFA charterholder since 2001, and is a member of the Vancouver Society of Financial Analysts.
This presentation will examine how the end of Pax Americana is reshaping global markets. Further, the session will explore geopolitical and trade shifts, their impact on fibre flows, costs, and competitiveness, and the evolving role of China as both an opportunity and a structural risk for the industry.
Joaquin Kritz Lara
Chief Economist & Strategist
Numera Analytics
Joaquín is Numera’s Chief Economist and heads the firm’s Macro Research practice. He is responsible for Numera’s macro product offering, including timely research on the world economy and strategy publications on all major asset classes (DM + EM equities and FICC). In addition, he designs and oversees the implementation of Numera’s econometric models for forecasting, portfolio construction and quantitative research. He also presents frequently on the global economy and financial markets.
His research primarily focuses on the impact of macro shocks on asset prices, and on the design and evaluation of probability forecast models. Joaquín holds a Master’s degree in Economics from University College London (UCL), and a Bachelor’s degree in Economics from McGill University.
The world economy is re-accelerating after record-high policy uncertainty discouraged discretionary spending in 2025. Improved growth expectations, together with a weak US dollar, low financial stress and China’s green energy transition are propping up commodity prices. Join Numera’s Chief Economist as he discusses how these forces shape the global economic and commodity outlook for 2026, and if the dollar slide is sustainable.
Q&A to follow.
Rodrigo Marchi
Managing Director for the Americas
Suzano
Rodrigo Marchi is the Managing Director for the Americas at Suzano, where he leads the company’s commercial strategy, regional growth, and operations from the headquarters in Fort Lauderdale, USA.
With more than 18 years of international experience spanning Sales, Supply Chain, Innovation, Business Development, and Revenue Management, Rodrigo has built his career across Latin America, Europe, the United States, Canada, Southeast Asia, and the Middle East.
Before taking on his current position, he served as Senior Executive for Business & Sales in EMEA, based in Vienna. Prior to that, he was Suzano’s Global Supply Chain Executive Manager, leading a team of more than 300 people and overseeing global logistics, equipment, procurement, facilities, and corporate services.
Rodrigo began his journey in Suzano’s technical service team, working across several regions. He later moved into sales, first within Brazil's domestic channels and then into international markets, helping expand the company’s presence across the Americas, Europe, the Middle East, Africa, and Asia, while building relationships with new clients worldwide.
He holds a degree in Chemical Engineering and a Certificate in Business Management and has completed executive programs at Harvard Business School (Disruptive Innovation) and INSEAD (AMP133).
A former professional tennis player, Rodrigo brings the discipline, resilience, and competitive mindset from his athletic career into his leadership approach today.
With global trade patterns shifting, geopolitical tensions rising, and consolidation reshaping the pulp sector, the industry is navigating a period of real change. In this keynote, Suzano will share its view on how these forces are influencing supply, demand, and competitiveness across North America and key global markets.
The focus of the session will be on customers and the practical ways Suzano is working alongside them to improve performance and reduce costs. Through real examples from customer partnerships, the presentation will walk through how increasing the share of hardwood in tissue and paper furnishes can boost efficiency, enhance product quality, and support more resilient operations. I will share business case showing how customers have successfully adopted higher hardwood ratios without sacrificing softness, strength, or runnability.
While sustainability remains part of Suzano’s long term vision, this talk is grounded in day-to-day realities: helping producers make smarter furnish decisions, stay competitive, and prepare for what’s coming next.
Christian Chavassieu
Managing Director
CelCo
Christian Chavassieu is the Managing Partner of CelCo and has over 20 years experience in the cellulose industry. Previously he served as Sales and Marketing Director for Sateri (Bracell). He has also held positions with Buckeye Technologies Inc. (now part of Georgia Pacific) as Senior Vice President of the Wood Pulp Division and with Chavassieu & Cie SA, a pulp and paper trading company based in France, as President.
Christian also worked for Apple Computer and Schlumberger, in various finance executive positions. Christian holds a Bachelors Degree in Marketing from Institut Supérieur de Gestion in Paris and a Masters Degree in Business Administration from Columbia University in New York.
This session provides a timely update on the global specialty cellulose market, examining demand trends, capacity dynamics, and pricing across key market including viscose, acetate, ethers and industrial applications. The presentation will highlight how evolving supply & demand constraints have been shaping market outlooks through 2025 and beyond.
Jouni Martiskainen
Project Development Manager
Svante
Mr. Martiskainen holds a Bachelor of Applied Science in Engineering Physics and a Masters of Engineering in Pulp and Paper from the University of British Columbia, Vancouver, Canada. Mr. Martiskainen has worked in the global forest products space for 30 years, covering technical, operations, new product development, and energy roles. Mr. Martiskainen is currently focused on commercializing sustainable 2nd generation carbon capture technology in the biogenic carbon sector.
The presentation will review pathways for turning a pulp mill waste stream into a revenue generating business. Discussion will highlight advantages and disadvantages of various pulp producing regions.
Join us for an exclusive, behind‑the‑scenes tour of Svante’s state‑of‑the‑art manufacturing facility to see how carbon capture and removal can be integrated into existing pulp mill operations and create long-term value.
This visit is designed specifically for pulp industry leaders seeking practical, economically compelling decarbonization pathways that can be deployed at operating mills today. You’ll see how carbon capture and removalcan help:
Ismo Nousiainen
CEO
Metsä Fibre
Ismo Nousiainen is the CEO of Metsä Fibre, the world’s leading producer of softwood market pulp and a key company within Metsä Group, a Finnish forest industry group owned by more than 90,000 private forest owners. He has served as CEO since 2018 and is also a member of the Metsä Group Executive Management Team.
Ismo holds a Master of Science in Engineering and has over 25 years of experience in the forest, pulp and bio-based industries. Since joining Metsä Fibre in 2001, he has built a comprehensive understanding of the entire value chain, ranging from research and technology to large-scale industrial production and global markets.
As CEO, Ismo has focused on sustainable growth, customer value creation and advancing the transition to a fossil-free, resource-efficient bioeconomy. Under his leadership, Metsä Fibre has invested in next-generation bioproduct mills, enhanced energy efficiency and the full utilization of renewable wood raw materials. His leadership combines deep industrial expertise with a strong commitment to operational excellence, sustainability and long-term customer value.
CEO Ismo Nousiainen’s presentation explores how northern softwood pulp supports performance differentiation in Through Air Dried (TAD) tissue applications. It highlights the role of consistent fibre properties in enabling efficiency, flexibility and quality across different tissue end uses. The session connects fibre performance with tangible business benefits for tissue producers in demanding, energy intensive processes.
Craig Murphy
Director, Global Bleaching Chemicals
OPIS, A Dow Jones Company
CraigMurphy is the Chemical Market Analytics global service lead for bleachingchemicals and holds the position of Director within the Chemical Market Analytics group. With extensiveexperience in the chemistries of pulp and paper, oil and gas development, chlor-alkali, andadvanced manufacturing, Craig is a pivotal resource within the business for managing and developing chemicalmarket intelligence.
Craig brings expertise across various industries and markets. He previouslyserved as a technical expert in chlor-alkali applications at Canexus Corporation. He honed his oil and gasproficiency while developing hydraulic fracturing fluid systems for the global service provider Calfrac WellServices. As the Director of Product Development at Cascades, Craig played a key role in creating new pulpand paper products as the base for vinyl construction materials.
Dr. Murphy holds a PhD in Chemistry from McGill University, where he conductedresearch on oxidative processes in pulp and paper. Later, he earned an MBA from the University ofCalgary, focusing on logistics and supply chain management.
As the global pulp and paper landscape undergoes a fundamental shift, chemical suppliers are rapidly recalibrating to meet new demand realities. This presentation examines the recent market shocks affecting sodium hydroxide, hydrogen peroxide, and sodium chlorate, offering a global-to-regional analysis of the forces shaping today’s chemical supply chain.
Aki Temmes
Executive Vice President
UPM Fibres
Aki Temmes is the Executive Vice President responsible for the UPM Fibres Business Area. UPM Fibres consists of UPM’s pulp, timber and forest businesses. UPM Pulp offers a versatile range of pulp products suitable for many end uses such as tissue, specialty papers, packaging papers, graphic papers and board.
With more than two decades at UPM, Aki brings deep industry insight and leadership experience across the company’s core businesses. As a member of the UPM Group Executive Team, he plays a central role in shaping the company’s overall strategic development.
Aki joined UPM in 2003 and initially held multiple roles in the company’s paper businesses. Subsequently, he was responsible for UPM’s timber business and for business control at UPM Fibres. Prior to his current role, he was Senior Vice President, Business Control and Finance Operations.
Aki Temmes holds a master’s degree in accounting and finance and an Executive MBA.
With growing pressure on costs, quality and supply security, pulp buyers are balancing premium product performance with other demands. This presentation explores the role of softwood and hardwood fibres in optimal furnishes in different end-use applications, drawing on the significant expertise of UPM Pulp as the world's leading multifibre pulp producer.
Mathieu Wener
Senior Economist
Numera Analytics
Mathieu Wener works as an Economist for Numera’s Macro Research practice. He is responsible for analyzing the latest developments in the world economy and financial markets. Mathieu contributes actively to Numera’s various economics research publications, including monthly forecast reports and thematic research pieces. His primary focus is on business cycle dynamics across developed and emerging markets.
In addition, Mathieu conducts extensive analysis on global manufacturing and consumer staples, in support of Numera’s sectoral research coverage. He joined Numera upon completion of a Master’s degree in Economics at the University of Toronto.
This session will cover recent developments in key global end-use markets (tissue, printing and writing papers & specialty grades), highlighting demand trends and an increasingly competitive global export landscape. The presentation will also examine how macroeconomic conditions, demographic developments and cost pressures are shaping the outlook for 2026-2030.
Li Meng
General Manager, Beijing
Numera Analytics
As General Manager of our Beijing Office, Li is responsible for growing our client base in China and assisting our analysts and economists with coverage of the Asian markets. Li has a background in forest engineering, having earned a BSc. and MSc. from Northeast Forestry University in China. She also holds a Ph.D. in Applied Economics from Auburn University in the US.
Emanuele Bona
Vice President, Europe
PPPC
Emanuele began his career as a commercial assistant and marketing manager for a large European paper and packaging producer. Now head of our Brussels office, he oversees our coverage of the European markets for graphic papers, consumer packaging and pulp, and manages the services provided to PPPC’s European-based members. Emanuele also holds the title of Director General of the European Association of Graphic Paper Producers and is a former Chairman of PRIMA. Emanuele graduated with a degree in Economics from the University of Turin in Italy.
Emanuele Bona, PPPC’s Vice President, will use the latest data and market trends to examine evolving demand of market pulp and outline what’s ahead for the near-term market outlook.
Join a guided walking tour of Stanley Park led by registered forest professional Bruce Blackwell, and explore how a major insect outbreak reshaped one of Canada’s most iconic urban forests, affecting more than 25 percent of the park’s tree cover.
This tour highlights the Vancouver Park Board’s science based, multi-year restoration program, including hazard tree management, replanting for long term resilience, habitat considerations, and public engagement.
Participants will visit affected stands, active management areas, and replanting sites, gaining a ground level perspective on how pest disturbance, climate pressures, and public expectations intersect in a highly visible urban forest.
For International Pulp Week delegates, this is a unique opportunity to connect forest health, fibre utilization, and public perception while experiencing the scale and complexity of coastal forests in British Columbia.
International Pulp Week
Vice President, Europe
PPPC
Vice President, Europe
PPPC
Emanuele began his career as a commercial assistant and marketing manager for a large European paper and packaging producer. Now head of our Brussels office, he oversees our coverage of the European markets for graphic papers, consumer packaging and pulp, and manages the services provided to PPPC’s European-based members. Emanuele also holds the title of Director General of the European Association of Graphic Paper Producers and is a former Chairman of PRIMA. Emanuele graduated with a degree in Economics from the University of Turin in Italy.
Chief Economist & Strategist
Numera Analytics
Chief Economist & Strategist
Numera Analytics
Joaquín is Numera’s Chief Economist and heads the firm’s Macro Research practice. He is responsible for Numera’s macro product offering, including timely research on the world economy and strategy publications on all major asset classes (DM + EM equities and FICC). In addition, he designs and oversees the implementation of Numera’s econometric models for forecasting, portfolio construction and quantitative research. He also presents frequently on the global economy and financial markets.
His research primarily focuses on the impact of macro shocks on asset prices, and on the design and evaluation of probability forecast models. Joaquín holds a Master’s degree in Economics from University College London (UCL), and a Bachelor’s degree in Economics from McGill University.
Senior Economist
Numera Analytics
Senior Economist
Numera Analytics
Mathieu Wener works as an Economist for Numera’s Macro Research practice. He is responsible for analyzing the latest developments in the world economy and financial markets. Mathieu contributes actively to Numera’s various economics research publications, including monthly forecast reports and thematic research pieces. His primary focus is on business cycle dynamics across developed and emerging markets.
In addition, Mathieu conducts extensive analysis on global manufacturing and consumer staples, in support of Numera’s sectoral research coverage. He joined Numera upon completion of a Master’s degree in Economics at the University of Toronto.
Managing Director
ERA Forest Products Research
Managing Director
ERA Forest Products Research
Kevin Mason is the Managing Director of ERA Forest Products Research. ERA is a BC-based independent firm which provides economic and investment research on the forest-product industry to clients in North America, South America, Europe and Asia. The firm’s clients include leading forest-products companies and governments, as well as a wide variety of institutional investors managing both equity and debt.
Starting his career in finance, Mr. Mason progressed through various banking positions. In 1997, he joined ERA and proceeded to attain the Chartered Financial Analyst designation. His focus at ERA Forest Products Research has been to enhance and expand the company’s analysis of global industry dynamics and to provide investment coverage on various companies and forest-product commodities for the firm’s diverse client base.
Kevin holds a Bachelor of Commerce degree from the University of British Columbia, has been a CFA charterholder since 2001, and is a member of the Vancouver Society of Financial Analysts.
Managing Director
CelCo
Managing Director
CelCo
Christian Chavassieu is the Managing Partner of CelCo and has over 20 years experience in the cellulose industry. Previously he served as Sales and Marketing Director for Sateri (Bracell). He has also held positions with Buckeye Technologies Inc. (now part of Georgia Pacific) as Senior Vice President of the Wood Pulp Division and with Chavassieu & Cie SA, a pulp and paper trading company based in France, as President.
Christian also worked for Apple Computer and Schlumberger, in various finance executive positions. Christian holds a Bachelors Degree in Marketing from Institut Supérieur de Gestion in Paris and a Masters Degree in Business Administration from Columbia University in New York.
Director, Global Bleaching Chemicals
OPIS, A Dow Jones Company
Director, Global Bleaching Chemicals
OPIS, A Dow Jones Company
CraigMurphy is the Chemical Market Analytics global service lead for bleachingchemicals and holds the position of Director within the Chemical Market Analytics group. With extensiveexperience in the chemistries of pulp and paper, oil and gas development, chlor-alkali, andadvanced manufacturing, Craig is a pivotal resource within the business for managing and developing chemicalmarket intelligence.
Craig brings expertise across various industries and markets. He previouslyserved as a technical expert in chlor-alkali applications at Canexus Corporation. He honed his oil and gasproficiency while developing hydraulic fracturing fluid systems for the global service provider Calfrac WellServices. As the Director of Product Development at Cascades, Craig played a key role in creating new pulpand paper products as the base for vinyl construction materials.
Dr. Murphy holds a PhD in Chemistry from McGill University, where he conductedresearch on oxidative processes in pulp and paper. Later, he earned an MBA from the University ofCalgary, focusing on logistics and supply chain management.
Executive Vice President
UPM Fibres
Executive Vice President
UPM Fibres
Aki Temmes is the Executive Vice President responsible for the UPM Fibres Business Area. UPM Fibres consists of UPM’s pulp, timber and forest businesses. UPM Pulp offers a versatile range of pulp products suitable for many end uses such as tissue, specialty papers, packaging papers, graphic papers and board.
With more than two decades at UPM, Aki brings deep industry insight and leadership experience across the company’s core businesses. As a member of the UPM Group Executive Team, he plays a central role in shaping the company’s overall strategic development.
Aki joined UPM in 2003 and initially held multiple roles in the company’s paper businesses. Subsequently, he was responsible for UPM’s timber business and for business control at UPM Fibres. Prior to his current role, he was Senior Vice President, Business Control and Finance Operations.
Aki Temmes holds a master’s degree in accounting and finance and an Executive MBA.
CEO
Metsä Fibre
CEO
Metsä Fibre
Ismo Nousiainen is the CEO of Metsä Fibre, the world’s leading producer of softwood market pulp and a key company within Metsä Group, a Finnish forest industry group owned by more than 90,000 private forest owners. He has served as CEO since 2018 and is also a member of the Metsä Group Executive Management Team.
Ismo holds a Master of Science in Engineering and has over 25 years of experience in the forest, pulp and bio-based industries. Since joining Metsä Fibre in 2001, he has built a comprehensive understanding of the entire value chain, ranging from research and technology to large-scale industrial production and global markets.
As CEO, Ismo has focused on sustainable growth, customer value creation and advancing the transition to a fossil-free, resource-efficient bioeconomy. Under his leadership, Metsä Fibre has invested in next-generation bioproduct mills, enhanced energy efficiency and the full utilization of renewable wood raw materials. His leadership combines deep industrial expertise with a strong commitment to operational excellence, sustainability and long-term customer value.
Managing Director for the Americas
Suzano
Managing Director for the Americas
Suzano
Rodrigo Marchi is the Managing Director for the Americas at Suzano, where he leads the company’s commercial strategy, regional growth, and operations from the headquarters in Fort Lauderdale, USA.
With more than 18 years of international experience spanning Sales, Supply Chain, Innovation, Business Development, and Revenue Management, Rodrigo has built his career across Latin America, Europe, the United States, Canada, Southeast Asia, and the Middle East.
Before taking on his current position, he served as Senior Executive for Business & Sales in EMEA, based in Vienna. Prior to that, he was Suzano’s Global Supply Chain Executive Manager, leading a team of more than 300 people and overseeing global logistics, equipment, procurement, facilities, and corporate services.
Rodrigo began his journey in Suzano’s technical service team, working across several regions. He later moved into sales, first within Brazil's domestic channels and then into international markets, helping expand the company’s presence across the Americas, Europe, the Middle East, Africa, and Asia, while building relationships with new clients worldwide.
He holds a degree in Chemical Engineering and a Certificate in Business Management and has completed executive programs at Harvard Business School (Disruptive Innovation) and INSEAD (AMP133).
A former professional tennis player, Rodrigo brings the discipline, resilience, and competitive mindset from his athletic career into his leadership approach today.
General Manager, Beijing
Numera Analytics
General Manager, Beijing
Numera Analytics
As General Manager of our Beijing Office, Li is responsible for growing our client base in China and assisting our analysts and economists with coverage of the Asian markets. Li has a background in forest engineering, having earned a BSc. and MSc. from Northeast Forestry University in China. She also holds a Ph.D. in Applied Economics from Auburn University in the US.
Project Development Manager
Svante
Project Development Manager
Svante
Mr. Martiskainen holds a Bachelor of Applied Science in Engineering Physics and a Masters of Engineering in Pulp and Paper from the University of British Columbia, Vancouver, Canada. Mr. Martiskainen has worked in the global forest products space for 30 years, covering technical, operations, new product development, and energy roles. Mr. Martiskainen is currently focused on commercializing sustainable 2nd generation carbon capture technology in the biogenic carbon sector.
Venue Information 2026
Sutton Place Hotel Vancouver
845 Burrard St Vancouver, BC
(604) 682-5511
